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Essential Communications Strategies

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"Essential Communications Strategies" Feature

Learn the tricks-of-the-trade of becoming a great technical communicator

Remember when you were an undergraduate and freshman composition seemed so irrelevant to your life? After all, you were going to conquer the world with technological know-how. Your spellcheck software would handle the details. Now that you're a professional - pitching an idea, vying for a contract or grant, or presenting at a meeting - getting your point across effectively suddenly seems pretty essential for success, doesn't it?

Fear not. This light-hearted text, brimming with proven techniques, good advice, and real-world examples that you can easily apply to your own case, will turn you into an adept communicator. Written expressly for technologists, this is a simple, concise, and practical guide to the communication dynamics of writing, presentation delivery, and meeting interaction.

Herbert Hirsch, in-demand consultant who developed these techniques for his own prolific engineering career, teaches you how to use "scripting" to plan for communication events. More than a mere outline or storyboard, scripting is a powerful technique that assists you in getting the right structure and content, in the proper order.

Using scripting, you will master the fundamental principles of communicating:

• How to grab the reader's or audience's attention from the start
• How to maintain the connection while proceeding smoothly from topic to topic
• How to provide the substantiation for the points you made
• How to communicate with people from other groups, such as marketers, investors, users, and others
• How to overcome such obstacles as fear, boredom, and aversion to your material

Distilling the art of communication to its essence, Essential Communication Strategies empowers you to communicate with confidence and authority in every situation, to every audience.

The Economist Style Guide: A Concise Guide for All Your Business Communications (Economist Books) Shopping

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Product Name : The Economist Style Guide: A Concise Guide for All Your Business Communications (Economist Books)

An authoritative reference on clear, concise writing

Witty, concise, and enlightening, The Economist Style Guide is an authoritative resource for all your written communications. Based on the style guide used by the writers for the renowned international business journal acclaimed for its crisp, clear writing, this practical guide offers unerring guidance on grammar, usage, and style in business communications.

Providing sage advice on writing in general ("Use the language of everyday speech"; "Long paragraphs, like long sentences, confuse the reader"; "Don't overdo the use of don't, isn't, can't, won't, etc."), the Guide clarifies such perpetual questions as: compare with (emphasizes differences) and compare to (similarities) different---used with from, not to or than affect (to have an influence on) and effect (to accomplish)

There's also invaluable information on international business terms and abbreviations, political and geographical facts, units of measurement, currencies, trade classifications, differences between American and British English, and much more.

In today's high-speed business environment, the ability to communicate clearly, accurately, and concisely is essential to professional success. The Economist Style Guide has become the reference of choice for businesspeople everywhere who need practical, authoritative advice on how to improve their written communications.

Developed from the style guide used by those who work for The Economist—the international business journal renowned for its writing excellence—this handy resource provides easily accessible answers to the numerous questions of usage, grammar, and style that frequently arise in the course of a business day.

Offering invaluable guidance on the principles of good writing, The Economist Style Guide defines commonly misused words and expressions, and explains the correct use of punctuation, abbreviations, capital letters, and more —all illustrated with an abundance of amusing examples.

As an aid to those engaged in international business, the Guide supplies a wealth of handy reference material on such areas as units of measurement, political and geographical terms, currencies, trade classifications, differences between American and British English, and much more.

Whether you are dashing off a quick e-mail message or preparing a formal report, The Economist Style Guide will help you hone your language skills and sharpen all your business communications. It is an indispensable aid to clarity and precision that will prove its value again and again as the reference book you'll keep within reach whenever you write.

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Product Description : The Economist Style Guide: A Concise Guide for All Your Business Communications (Economist Books)

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